Erin Budina has built a brand around her image and rakes in up to £1,000 as a ‘social media influencer’.
There will be tons of readers who will eye roll or sigh at that title as they reckon that’s a crock of shit, but it’s Erin counting her cash, not them.
The 24-year-old has been featured in the BBC Three documentary Young, Welsh and Pretty Minted, describing how she grew her wealth and what she spends her money on. It wasn’t all smooth sailing for the Welsh woman, as she left the family home, bound for London at 22 and was living in a car boot.
She had just £100 in her pocket, but knew social media, if done in the right way, was her ticket to the Millionaire Club. Erin uploaded some racy pictures to Instagram and her following grew every day, with people commenting on how much she looked like Kim Kardashian.
After building her fan base to hundred of thousands, brands started coming to her, asking whether she would flog their products. Some companies pay her up to £900 per post on social media and she mainly promotes cosmetics and clothes.
Once she had enough money in the bank, she spent $10,000 to get her bum ‘sculpted’ and get rid of her love handles. Erin has got some pretty determined plans for the future and hopes to be even more minted by the time she hits the big three-zero.
“If I hit 30 and I am not worth £10million, nah, I am upset,” she told the BBC Three programme.
“I see myself living in a huge big house in London. I feel like I’ll be married to some sexy, like, rapper or a basketball player.
“I think I’ll have loads of kids. I want, like, a big family, ‘cos I’ve got a big family, and I want five kids.
“I see myself driving a pink Lamborghini, iced-out Rolex, covered in jewellery, designer bags… A yacht, hopefully a yacht.” (sic)
Yeah, look, we all want those things.
I guess we’re not all pulling four figure sums per day so that goal could very well be achievable for Ms Budina. The young woman admits that constantly striving for perfection in her looks can make her feel insecure.
“I do feel the pressure. Some days, no matter, it’s not enough,” she said.
“You’ll do your hair the same, your make-up the same, but you’ll just be like, ‘Oh my god, I’m so ugly’.
“At least three times a week I think I’m absolutely hanging, but then the rest of the time I think I’m stunning.”